Guest Lecture on Digital Marketing at IIFT

Awal delivered at guest lecture to the students of IIFT.

On December 23, 2017, Indian Institute of Foreign Trade, one of the top B-schools of India, invited Awal to share his expertise on digital marketing with the students of Executive Post Graduate Diploma in International Marketing. In this interactive session of about two and a half hours, Awal talked about the concepts of Search Engine Optimization (SEO), Search Engine Marketing (SEM) and web analytics services such as Google Analytics.